Bonnaroo on Xbox
Feb 2014 – April 2014, June 2014 for Microsoft Studios
Xbox and Superfly Presents (the festival promoter) wanted to create an exclusive experience that would allow fans to watch the festival live and capture the unique energy and aesthetic of the Bonnaroo music festival, which attracts over 90 000 music fans each year.
I supported the design team during pre-production, gathering research to help determine experience goals and product direction. I worked with Production and Live Ops during the festival to monitor experience quality, publish video content, and gather data for future improvements.
Further info: Xbox Wire Press Release.